The operating system for agency & brand teams
Best-in-class craft,
at software cost.
Mana OS gives agencies and in-house teams the system to produce industry-leading strategy, media and content at a fraction of the usual agency cost. A brief becomes a ready-to-share plan in under an hour, senior judgement on top.
Built with design partners across
The problem
Speed. Cost. Quality.
Pick two.
Marketing has lived by this rule for forty years. Brilliant work cost time and money. Fast work came rough. Lean work stayed small. The constraint shaped every brief. Mana was built to break it.
Fast and excellent, at agency cost.
Senior teams shipping with craft. Margins evaporate, scope tightens, and only the largest brands can afford it. The holdco model.
Excellent and lean, over months not weeks.
Boutique craft on a small bench. The thinking lands. The market has moved on by the time the work ships.
Fast and lean, but the craft suffers.
Templates, in-housing on a stretched team, generic AI output. Volume goes up. The brand quietly erodes.
All three. By design.
Senior thinking, encoded once and run by AI between every step. Best-in-class craft. Software speed. Software economics. The constraint stops being a constraint.
The payoff
Pick all three.
Best-in-class craft. Software speed. Software economics.
The same brief, run through Mana, takes a fraction of the bench and a fraction of the time, while senior judgement keeps the craft. Win bigger work without scaling headcount.
YouTube, TikTok, Reddit, Steam, Twitch, Instagram, X, LinkedIn
The platform
Two products. One loop.
From brief to ready-to-share plan.
Live signal intelligence
Real-time aggregation across eight platforms, 90-day momentum with acceleration, 365-day decay, a topic-adjacency graph, and an audience-overlap matrix. Ten lenses on what's moving in your category.
Brief in. Proposal out.
A risk-graded strategy picker, media role planning (Hero / Support / Community), content sparks, and an exportable proposal, all in one workflow. No manual stitching.
HBG-grounded, recommend-only
How Brands Grow logic sits inside the planning modules. Execution is always recommend-only: no autonomous ad spend, no black-box decisions you can't audit.
Signal · the intelligence layer
Ten lenses on what's moving.
Few planning tools read live signal across platforms at this depth. Each lens is a different way of asking the same question. What's moving in my category right now, and where is it headed?
Scope
The conversational territory around an entity. How big the room is, who's in it.
Mass
Total cultural weight. Volume × engagement × distribution breadth.
Momentum
90-day acceleration vs prior period. The slope, not just the value.
Intensity
Emotional density per signal. How loaded the conversation is.
Decay
365-day half-life curve so spikes don't masquerade as trends.
Labour
Who's doing the talking. Audience UGC vs brand-paid vs reaction layer.
Gravity
Pull factor. Which signals are absorbing adjacent attention.
Youth Culture
Generational origin tracing. Where the signal first surfaced and aged.
Adjacency
Topic-adjacency graph. What your brand sits next to in real conversation.
Overlap
Audience-overlap Jaccard matrix. Who else your audience is paying attention to.
Sample output
A lens isn't a chart. It's a brief-ready answer.
Every lens emits a one-line read, a 90-day trace, the contributors driving it, and the closest adjacent territories, ready to drop into a Canvas plan.
See all ten lenses →
Canvas · the workflow
From brief to proposal,
without the handoff loss.
Canvas takes a brief through a risk-graded strategy picker, into media roles, into content sparks, and out as a proposal you can send, in under an hour. How Brands Grow logic is embedded throughout.
Drop the brief in.
Or build it from a Signal scope. The system reads category, audience, and constraint.
Risk-graded picker.
Three plays back, each scored for fit and risk.
Role-based plan.
Hero, Support, Community, assigned to channels with HBG-grounded reach maths.
Exportable artefact.
A proposal ready to share. Deck, doc, or Canvas link. Edits round-trip back to the plan.
Your proposal boardsPatagonia — Q3 Cultural Strategy
Apr 18, 2026Oatly EMEA relaunch positioning
Apr 16, 2026On Running — Cloudmonster 2 plan
Apr 12, 2026Aesop Tokyo flagship brief
Apr 09, 2026Liquid Death × subculture mapping
Apr 04, 2026Rhode Beauty — second wave audit
Mar 28, 2026Patagonia — Q3 Cultural StrategyRegenerative & resale: where does the cultural oxygen go?
How it works
Two front doors.
Same operating system.
For teams running the work end-to-end.
Full Signal workspace, Canvas with all modules, multi-seat, role-based access, and the proposal exporter. Designed for in-house brand teams and agency planning desks.
- All ten Signal lenses, 32 concurrent tasks
- Canvas with strategy picker, media roles, proposals
- White-label proposal exports
- Shared workspaces, role-based access
For a single plan,
in under an hour.
Plan a brief end-to-end without a sales call. Start to export in under an hour, with one Canvas, three lenses, a strategy direction, and a PDF. Free for 14 days, no card.
- One Canvas, one workspace
- Three Signal lenses (Momentum, Adjacency, Overlap)
- Strategy picker + media role plan
- Export to PDF
Solutions · by use case
Five ways teams put Mana OS to work.
Strategy & positioning
Map the territory before you brief. Adjacency, overlap, and what's already in motion.
Media planning
Hero / Support / Community roles, with HBG-grounded reach maths underneath.
Launch
Spot the slipstream a new product can ride before the competitive set does.
Agency pitching
Research-to-plan in an hour, not weeks. Proposals that sound like POVs, not decks of charts.
Always-on monitoring
A standing read of momentum and decay across your category, pinged when it shifts.
Questions we answer
The questions every brief eventually asks.
What's gaining momentum in my category right now?
→Signal scores 90-day acceleration across eight platforms, so you see what's rising while it's still rising, ranked and ready to brief against.
Which platforms are Hero vs Support for my audience?
→Canvas assigns Hero, Support and Community roles per platform using HBG reach maths and live audience signal, with the working shown, not asserted.
What's adjacent to my brand that I'm not playing in yet?
→Signal maps the topics and communities your brand sits next to in real conversation, surfacing territories you can credibly enter before the competitive set.
Whose audience overlaps mine, and what are they paying attention to?
→Signal measures shared audiences across entities, so you know who else holds your audience's attention and where a partnership or platform play makes sense.
Is this a trend, or yesterday's spike on a decay curve?
→Every signal carries a 365-day decay score, so durable shifts separate from one-week spikes before a dollar gets planned against them.
What's the lowest-risk play that still moves the brand forward?
→Canvas returns three plays graded Core, Adjacent and Transformational, each scored for fit and risk, so you choose your level of boldness with eyes open.
"Mana took our research-to-plan loop from six weeks to under an hour. We pitched off a brief we got on Monday and won the account by Friday."
Read the story →Sources & integrations
Where the signal comes from.
Put Mana against
one of your briefs.
Book a 30-minute walkthrough with the founding team. We'll plan a live brief end to end and show you the economics for your own team.