The collapse of visual ownership — what the Lego hijack means for iconic brands

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Still to come

04Lens I · Mass + MomentumThe inversion and the momentum behind it
05Lens II · GravityProduct-voice running, corporate-voice dormant
06Lens III · ProvenanceThe brand is already defending — on its own campaign post
07Lens IV · EcosystemHow the hijack cluster propagates
08Lens V · TimingBoycotts are trailing, not leading, indicators
09TacticalA three-move pre-position playbook

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